How it works with ROI

Example of campaign predictions:

  • Marketing agencies usually have two kind of deals with clients. First, maximum daily budget is agreed and ad spent is paid from client’s pocket. Second, once the campaign does well, the client gets a new deal where budget is paid directly from the agency. This usually results in decreased ROI, but way higher contributions. This option is usually used in final days of the campaigns. Agency usually gets commissions from pledges they directly bring to campaign. Since most agencies can guaranteee a decent ROI, these are steady money.
  • For its services, Kickstarter charges 5% of the amount raised, plus 3% (+0,2 $ for backer) for payment services such as PayPal or Stripe. Kickstarter has a huge traffic, so this money doesn’t go directly into promotion, but for “gaining access” to this organic traffic. It’s hard to guarantee ROI, although not impossible – numbers were calculated on past campaign data.
  • This includes paid PR and other 3 rd party crowdfunding tools. ROI in this category is the riskiest, but if campaigns work with reliable partners, there is nothing to worry about.
  • We can try as hard as we can, but there is no way we can track all the pledges from paid sources.

Indiegogo Partnership Deal

Traffic generated through your partner networks is still subject to the 5% platform fee, however I can give you an additional newsletter slot for the first $150k generated by your partners (Jellop, NUUK and GadgetFlow) which is actually more valuable than the $3k you'd save in reduced fees. You should expect between 10k and 30k as a minimum in sales generated through the extra newsletter.