February with Fred

  • new external advisor, they know each other for 20 years
  • talked about investment opportunity → glad they did not take it
  • talked a lot about difficulties with Kickstarter
  • recommending Fundchaser for accounting, but not marketing
  • when asked for HiHit, I guessed 15.000 eur (hard to tell w/o numbers)
  • huge step toward own e-commerce with decent Shopify store https://lavvuinstruments.com/
  • sold 40 pcs in December (6.000 eur) and stopped the ads afterward
  • talked a bit about e-shop optimization and Facebook ads