Crafting Plastics

crafting plastics! studio brings bioplastic into our day-to-day life. As their flag product, they created eyewear that’s 100% biobased, CO2 neutral and completely biodegradable. And they wanted to bring their product to Kickstarter. 

I joined founders, Vlasta Kubušová and Miroslav Král, briefly two months before the campaign. The project already had some traction being finalists in German Design Award & Startup Awards SK. Top-notch product photos were ready too, so the goal of my team was to communicate their added value to mainstream Kickstarter audience, create product video and get enough traction to get funded in the first days.

We’ve put together landing page:














Took even better product photos of new models: